Visible Measures

Closed

Boston, United States · Founded 2005 · $28.5M raised

Headquarters
Boston
Founded
2005
Business Model
B2B
Total Funding
$28.5M
Last Round
$10.0M Series CMar 2009
Rounds
3

About

Visible Measures was an internet video analytics platform, founded in 2005 in Boston, Massachusetts, that helped publishers and advertisers measure and analyze online video content consumption, including viral video tracking and social video advertising measurement. The company was acquired by Acuity Ads (now illumin Holdings) in 2017, and its technology was folded into that company's advertising platform; the standalone Visible Measures brand and website (visiblemeasures.com) now redirect to illumin's product site and no longer operate as an independent company.

Summary

Visible Measures is a SaaS company based in Boston, United States, founded in 2005. It has raised $28.5M in total across 3 rounds, most recently a $10.0M Series C round in Mar 2009. Investors include General Catalyst, Northgate Capital and Mohr Davidow Ventures.

Tech & App Stack

2 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.

Funding History

AcquisitionAcquisition by AcuityAdsMar 2017

Sign up to see all 4 rounds

Series A through Acquisition — per-round amounts, valuations, and who invested in each round.

Investors

Similar Companies

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

Visible Measures on Indexed.vc
<a href="https://indexed.vc/companies/visible-measures"><img src="https://indexed.vc/api/badge/company/visible-measures" alt="Visible Measures on Indexed.vc" width="260" height="76" /></a>