Visible Measures

Acquired

Visible Measures was founded in 2005, is headquartered in Boston, United States, lists 51–200 employees, and has $28.5M in recorded funding across 3 rounds.

Employees
51–200
Founded
2005
Business Model
B2B
Total Funding
$28.5M
Last Round
$10.0M Series CMar 2009
Rounds
3
Acquisition Date
Mar 2017

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 4 funding rounds and 3 investors for this company. The full record is or through the API.

About

Visible Measures was an internet video analytics platform, founded in 2005 in Boston, Massachusetts, that helped publishers and advertisers measure and analyze online video content consumption, including viral video tracking and social video advertising measurement. The company was acquired by Acuity Ads (now illumin Holdings) in 2017, and its technology was folded into that company's advertising platform; the standalone Visible Measures brand and website (visiblemeasures.com) now redirect to illumin's product site and no longer operate as an independent company.

Summary

Visible Measures is a SaaS company based in Boston, United States, founded in 2005. It lists 51–200 employees. It has raised $28.5M in total across 3 rounds, most recently a $10.0M Series C round in Mar 2009. Investors include General Catalyst, Northgate Capital and Mohr Davidow Ventures.

Tech & App Stack

2 technologies & apps tracked

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Funding & Exit History

AcquisitionAcquisition by AcuityAdsMar 2017

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Funding: Series A through Series C. Amounts, valuations, and investors where available.

Investors

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