How much funding has Visible Measures raised?

Visible Measures has raised $28.5M in total funding, most recently a Series C round.

When was Visible Measures founded?

Visible Measures was founded in 2005.

Where is Visible Measures headquartered?

Visible Measures is headquartered in Boston, United States.

What industry is Visible Measures in?

Visible Measures operates in SaaS.

Visible Measures

Q: Who are Visible Measures's investors?

Visible Measures's investors include General Catalyst, Northgate Capital, Mohr Davidow Ventures.

Closed

Boston, United States · Founded 2005 · $28.5M raised

SaaS

Headquarters: Boston
Founded: 2005
Business Model: B2B
Website: visiblemeasures.com

Total Funding: $28.5M
Last Round: $10.0M Series CMar 2009
Rounds: 3

About

Visible Measures was an internet video analytics platform, founded in 2005 in Boston, Massachusetts, that helped publishers and advertisers measure and analyze online video content consumption, including viral video tracking and social video advertising measurement. The company was acquired by Acuity Ads (now illumin Holdings) in 2017, and its technology was folded into that company's advertising platform; the standalone Visible Measures brand and website (visiblemeasures.com) now redirect to illumin's product site and no longer operate as an independent company.

Summary

Visible Measures is a SaaS company based in Boston, United States, founded in 2005. It has raised $28.5M in total across 3 rounds, most recently a $10.0M Series C round in Mar 2009. Investors include General Catalyst, Northgate Capital and Mohr Davidow Ventures.