Velvet Hammer

Wellness made whimsical

Employees
1–10
Business Model
B2C
Last Round
SeedDec 2025
Rounds
1

About

Velvet Hammer is a woman-owned functional beverage powder brand founded by Gabby Choi that reimagines everyday wellness rituals through fantasy-inspired elixirs made with science-backed, third-party-tested ingredients. The company produces a line of dissolvable drink powders — including the Elixirs of Hydration, Serenity, and Inner Light — formulated with adaptogens, electrolytes, and vitamins to support hydration, calm, and energy without sugar. Products are made in the United States and sold direct-to-consumer via subscription and one-time purchase, targeting women who want functional benefits wrapped in whimsical, fantasy-driven branding.

Summary

Velvet Hammer is a company based in United States. Its most recent funding was a Seed round in Dec 2025. Investors include Acre Venture Partners and BBG Ventures.

Tech & App Stack

4 technologies & apps tracked

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Funding History

SeedSeed RoundDec 2025

Investors