Velvet Hammer

Velvet Hammer is a woman-owned functional beverage powder brand founded by Gabby Choi that reimagines everyday wellness rituals through fantasy-inspired elixirs made with science-backed, third-party-tested ingredients. The company produces a line of dissolvable drink powders — including the Elixirs of Hydration, Serenity, and Inner Light — formulated with adaptogens, electrolytes, and vitamins to support hydration, calm, and energy without sugar. Products are made in the United States and sold direct-to-consumer via subscription and one-time purchase, targeting women who want functional benefits wrapped in whimsical, fantasy-driven branding.