UserGuiding

UserGuiding is a no-code product adoption and user onboarding platform that enables SaaS product teams to create interactive in-app experiences — including product tours, onboarding checklists, tooltips, hotspots, and in-app announcements — without writing any code. Designed to accelerate time-to-value and reduce churn, UserGuiding helps companies improve user activation, engagement, and retention through guided in-product flows and behavioral segmentation. The platform is used by fast-growing SaaS companies seeking to automate onboarding and reduce reliance on customer success teams. Founded in Istanbul, Turkey, UserGuiding serves a global customer base and competes in the product adoption software category alongside tools like Appcues, Pendo, and Intercom. Its all-in-one approach bundles onboarding, analytics, and in-app messaging in a single low-code toolkit accessible to non-technical product managers and growth teams.