Userflow

Userflow is an AI-powered product adoption platform that helps SaaS teams build in-app onboarding experiences, guided tours, checklists, tooltips, resource centers, NPS surveys, and announcements — without requiring engineering involvement. Founded in 2018 by Esben Friis-Jensen and Sebastian Seilund and headquartered in San Francisco, Userflow enables customer success, product, and growth teams to create personalized in-app guidance that drives user activation, feature adoption, and long-term retention. The platform serves over 800 customer-obsessed teams and reaches 11.5 million end users per month. In 2024 Userflow merged with Beamer to form a combined product growth toolkit. The platform has since launched FlowAI, an AI intelligence layer that surfaces adoption friction, automates in-app actions, and helps teams build flows faster. Userflow integrates natively with Salesforce, HubSpot, Segment, Mixpanel, Zapier, Slack, and more, and has earned multiple G2 badges including Momentum Leader and Highest User Adoption in the Mid-Market category.