Upward Financial
Launch Credit Products Fast.
Seattle, United States · Founded 2022 · $12.0M raised
- Headquarters
- Seattle, Washington
- Employees
- 11–50
- Founded
- 2022
- Business Model
- B2B
- Website
- upwardli.com
- Total Funding
- $12.0M
- Last Round
- $4.0M SeedNov 2025
- Rounds
- 2
About
Upward Financial (formerly Upwardli) is a B2B embedded finance infrastructure company that enables fintechs and platforms to quickly launch credit-building products. Their solutions include a Credit Builder Card Program and Rent Reporting tools, helping partners add new revenue streams while enabling their end-users to build credit history. The company serves fintechs, gig worker platforms, and personal finance apps.
Summary
Upward Financial is a Fintech company based in Seattle, United States, founded in 2022. It has raised $12.0M in total across 2 rounds, most recently a $4.0M Seed round in Nov 2025.
Tech & App Stack
2 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Nov 2025
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Seed — per-round amounts, valuations, and who invested in each round.
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