Upward Financial
Launch Credit Products Fast.
- Headquarters
- Seattle, Washington
- Employees
- 11–50
- Founded
- 2022
- Business Model
- B2B
- Website
- upwardli.com
- Total Funding
- $12.0M
- Last Round
- $8.0M SeedNov 2025
About
Upward Financial (formerly Upwardli) is a B2B embedded finance infrastructure company that enables fintechs and platforms to quickly launch credit-building products. Their solutions include a Credit Builder Card Program and Rent Reporting tools, helping partners add new revenue streams while enabling their end-users to build credit history. The company serves fintechs, gig worker platforms, and personal finance apps.
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