Underground Cellar

Closed

Upgrading Your Wine Experience

San Francisco, United States · Founded 2014 · $13.5M raised

Employees
11–50
Founded
2014
Business Model
B2C
Total Funding
$13.5M
Last Round
$12.5M Series AJun 2021
Rounds
3

About

Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. We provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Summary

Underground Cellar is an E-Commerce company based in San Francisco, United States, founded in 2014. It has raised $13.5M in total across 3 rounds, most recently a $12.5M Series A round in Jun 2021. Investors include Accomplice, Golden Ventures and Bling Capital.

Tech & App Stack

2 technologies & apps tracked

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Funding History

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Series ASeries AJun 2021
$12.5M

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Seed through Series A — per-round amounts, valuations, and who invested in each round.

Investors

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