Under the Doormat
Real homes. True luxury.
London, United Kingdom · Founded 2014 · $10.6M raised
- Headquarters
- London
- Employees
- 11–50
- Founded
- 2014
- Business Model
- Marketplace
- Website
- underthedoormat.com
- Total Funding
- $10.6M
- Last Round
- $7.0M Venture RoundJan 2024
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
UnderTheDoormat is an award-winning luxury short-term rental management company founded in 2014 by Merilee Karr in London, offering over 250 personally selected homes across London with hotel-quality service including personal check-in, concierge support, and premium linens. The company serves both guests seeking high-end home accommodation and homeowners looking to earn income from their properties. It was the first company in its sector to achieve official STAA (Short Term Accommodation Association) accreditation, and has welcomed more than 12,000 guests from over 80 countries.
Summary
Under the Doormat is an E-Commerce company based in London, United Kingdom, founded in 2014. It has raised $10.6M in total across 2 rounds, most recently a $7.0M Venture Round in Jan 2024. Investors include Omran, Smedvig Ventures and Second Century Ventures.
Tech & App Stack
4 technologies & apps tracked
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Funding History
2024 (est.)
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Funding: Equity Crowdfunding through Venture Round. Amounts, valuations, and investors where available.
Investors
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