Ttum

Ttum Corp operates a rice-bowl restaurant franchise whose name (‘똕들이다’) refers to the Korean practice of letting rice rest after cooking to achieve optimal taste. Led by CEO Jinseok Kang, the company runs digitized stores that operate using only electricity for consistent quality control, enabling a low-cost franchise model: a location with a dozen seats requires only about 600 square feet and roughly 1.5 staff members, with all menu items prepared within one minute. Ttum describes itself as a data-driven platform that continually develops new rice-bowl menu items based on customer demand analysis, and its investors include Korea-based Groom Investment.