TrueContext

TrueContext is the field service workflow platform for today's connected worker, enabling frontline technicians with smart, context-aware mobile forms and AI-augmented workflows that unlock productivity at scale. Founded in 2001 by Alvaro Pombo in Ottawa, Canada, the platform unifies people, processes, and data so field service teams can focus on real work rather than administrative burden. TrueContext serves over 100,000 monthly active users worldwide, processing 2.8 million forms per month across 125,000+ active field workflows. The platform delivers measurable outcomes including 11,000+ hours saved per year, 95% fewer field data errors, and over $1 million in increased cash flow annually for customers. In May 2024, Battery Ventures completed a C$150 million acquisition of TrueContext, formerly listed as TSXV: PFM (ProntoForms). Primary customers are industrial and field service enterprises across utilities, oil and gas, telecommunications, and construction sectors.