True Fit
Fit & Sizing Intelligence for Retailers, Enhanced by AI
Boston, United States · Founded 2009 · $110.0M raised
- Headquarters
- Boston, Massachusetts
- Employees
- 51–200
- Founded
- 2009
- Business Model
- B2B
- Website
- truefit.com
- Total Funding
- $110.0M
- Last Round
- $30.0M Growth EquityJan 2022
About
True Fit is the Fit Intelligence Layer for apparel and footwear commerce, helping fashion retailers turn shopper uncertainty into confident purchase decisions. Founded in 2009, True Fit has built the Fashion Genome — a dataset spanning 29,000+ brands and hundreds of millions of shoppers — to power AI-driven size and fit recommendations across the entire retail journey. Its platform integrates with retailer e-commerce sites to deliver personalized fit guidance, reducing returns and increasing conversion. True Fit serves leading global retailers and brands through a SaaS model, and in 2023 partnered with Shopify to extend AI fit recommendations across the Shopify merchant ecosystem.
Summary
True Fit is an Artificial Intelligence company based in Boston, United States, founded in 2009. It has raised $110.0M in total, most recently a $30.0M Growth Equity round in Jan 2022.
Tech & App Stack
4 technologies & apps tracked
Create a free account — 10 credits a month to unlock the full tech & app stack, funding history, and valuations.
Funding History
No funding data available yet.
Know something? Help us improve our data.
Similar Companies
Chinese multinational technology conglomerate operating e-commerce marketplaces, cloud computing,...

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artifi...
Anthropic is an AI research company that builds reliable, interpretable, and steerable AI systems.

xAI is an AI platform for accelerating human scientific discovery.

Waymo is an autonomous driving technology company with a mission to make it safe and easy for peo...
American hotel and casino entertainment company operating resorts, casinos, and hospitality exper...