True Fit

Fit & Sizing Intelligence for Retailers, Enhanced by AI

Boston, United States · Founded 2009

Employees
51–200
Founded
2009
Business Model
B2B

About

True Fit is the Fit Intelligence Layer for apparel and footwear commerce, helping fashion retailers turn shopper uncertainty into confident purchase decisions. Founded in 2009, True Fit has built the Fashion Genome — a dataset spanning 29,000+ brands and hundreds of millions of shoppers — to power AI-driven size and fit recommendations across the entire retail journey. Its platform integrates with retailer e-commerce sites to deliver personalized fit guidance, reducing returns and increasing conversion. True Fit serves leading global retailers and brands through a SaaS model, and in 2023 partnered with Shopify to extend AI fit recommendations across the Shopify merchant ecosystem.

Summary

True Fit is an Artificial Intelligence company based in Boston, United States, founded in 2009.

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