- Headquarters
- San Francisco, California
- Employees
- 51–200
- Founded
- 2006
- Business Model
- B2B
- Website
- trialpay.com
- Total Funding
- $55.8M
- Last Round
- $40.0M Series CJan 2012
- Rounds
- 3
- Acquisition Date
- Feb 2015
About
TrialPay was an alternative e-commerce payments and promotions platform founded in 2006 and acquired by Visa in 2015. The company pioneered a 'Get It Free' transactional advertising model in which consumers receive items from merchants for free in exchange for completing offers or trying other products and services. Merchants were compensated by TrialPay's advertiser network. TrialPay's platform placed targeted promotions within purchase flows, bridging online consumer behaviors with in-store purchasing opportunities. Visa acquired TrialPay to strengthen its merchant offers capabilities and accelerate commerce opportunities through its global network.
Summary
TrialPay is a Fintech company based in San Francisco, United States, founded in 2006. It has raised $55.8M in total across 3 rounds, most recently a $40.0M Series C round in Jan 2012. Investors include Greylock Partners, Visa and T. Rowe Price.
Tech & App Stack
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Funding History
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Feb 2015
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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