TrialPay

Acquired

The smarter way to pay — get what you want free

San Francisco, United States · Founded 2006 · $55.8M raised

Employees
51–200
Founded
2006
Business Model
B2B
Total Funding
$55.8M
Last Round
$40.0M Series CJan 2012
Rounds
3
Acquired by
Visa Inc.Feb 2015

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 4 funding rounds and 9 investors for this company. The full record is or through the API.

About

TrialPay was an alternative e-commerce payments and promotions platform founded in 2006 and acquired by Visa in 2015. The company pioneered a 'Get It Free' transactional advertising model in which consumers receive items from merchants for free in exchange for completing offers or trying other products and services. Merchants were compensated by TrialPay's advertiser network. TrialPay's platform placed targeted promotions within purchase flows, bridging online consumer behaviors with in-store purchasing opportunities. Visa acquired TrialPay to strengthen its merchant offers capabilities and accelerate commerce opportunities through its global network.

Summary

TrialPay is a Fintech company based in San Francisco, United States, founded in 2006. It has raised $55.8M in total across 3 rounds, most recently a $40.0M Series C round in Jan 2012. Investors include Greylock Partners, Visa and T. Rowe Price.

Tech & App Stack

2 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.

Funding & Exit History

AcquisitionAcquisition by VisaFeb 2015

Sign up to see all 4 events

Funding: Series A through Series C. Amounts, valuations, and investors where available.

Investors

Similar Companies

Ant Group

Global fintech company operating Alipay and providing digital payment, wealth management, insuran...

Hangzhou, China10001+Financial Services, Fintech
Series CTotal funding$18.5BJun 2018
Stripe

Stripe provides payments, billing, money-management, fraud-prevention, and identity tools that he...

South San Francisco, United States5001–10000Banking, Fintech
Series G+Total funding$8.8BMar 2023
KlarnaIPO

Klarna provides shoppers with flexible payment options, cashback, and financial tools while helpi...

Stockholm, Sweden1001–5000Fintech, Payments
Extension RoundTotal funding$3.7BJul 2022
PaytmIPO

Indian fintech super‑app offering digital payments, merchant tools, and financial services to con...

Noida, India10001+Fintech, Payments
Venture RoundTotal funding$3.5BDec 2019
Ramp

Ramp provides an AI-powered spend management platform that combines corporate cards, expenses, ac...

New York, United States1001–5000FinOps, Fintech
Series FTotal funding$2.6BJun 2026
AffirmIPO

Affirm gives merchants flexible pay-over-time payment options at checkout that help them attract ...

San Francisco, United States1001–5000Fintech, Payments
Series G+Total funding$1.8BSep 2020

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

TrialPay on Indexed.vc
<a href="https://indexed.vc/companies/trialpay"><img src="https://indexed.vc/api/badge/company/trialpay" alt="TrialPay on Indexed.vc" width="260" height="76" /></a>