- Headquarters
- San Francisco, California
- Employees
- 51–200
- Founded
- 2006
- Business Model
- B2B
- Website
- trialpay.com
- Total Funding
- $55.8M
- Last Round
- $40.0M Series CJan 2012
About
TrialPay was an alternative e-commerce payments and promotions platform founded in 2006 and acquired by Visa in 2015. The company pioneered a 'Get It Free' transactional advertising model in which consumers receive items from merchants for free in exchange for completing offers or trying other products and services. Merchants were compensated by TrialPay's advertiser network. TrialPay's platform placed targeted promotions within purchase flows, bridging online consumer behaviors with in-store purchasing opportunities. Visa acquired TrialPay to strengthen its merchant offers capabilities and accelerate commerce opportunities through its global network.
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