Tractive

Tractive is an Austrian technology company that develops GPS tracking and health monitoring wearables for dogs and cats. Founded in 2012 in Pasching, Austria, Tractive's collar-attached devices connect to cellular networks in 175+ countries, enabling pet owners to track their animals' real-time location, monitor activity levels, and receive health and wellness insights through a dedicated mobile app. The company is the global market leader in pet GPS tracking, with its subscription-based model providing continuous live location updates, sleep monitoring, and anomaly detection. In 2025, Tractive acquired Whistle from Mars Petcare, further expanding its leadership in the connected pet wearables market.