Tractive
Peace of mind for every pet owner.
Pasching, Austria · Founded 2012
- Headquarters
- Pasching
- Employees
- 201–500
- Founded
- 2012
- Business Model
- B2C
- Website
- tractive.com
- Last Round
- Series AMay 2021
- Rounds
- 2
About
Tractive is an Austrian technology company that develops GPS tracking and health monitoring wearables for dogs and cats. Founded in 2012 in Pasching, Austria, Tractive's collar-attached devices connect to cellular networks in 175+ countries, enabling pet owners to track their animals' real-time location, monitor activity levels, and receive health and wellness insights through a dedicated mobile app. The company is the global market leader in pet GPS tracking, with its subscription-based model providing continuous live location updates, sleep monitoring, and anomaly detection. In 2025, Tractive acquired Whistle from Mars Petcare, further expanding its leadership in the connected pet wearables market.
Summary
Tractive is a company based in Pasching, Austria, founded in 2012. Its most recent funding was a Series A round in May 2021. Investors include Adjacent, Monkfish Equity and Sterling Road.
Tech & App Stack
10 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
May 2021
Sign up to see all 2 rounds
Angel through Series A — per-round amounts, valuations, and who invested in each round.
Investors
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/tractive"><img src="https://indexed.vc/api/badge/company/tractive" alt="Tractive on Indexed.vc" width="260" height="76" /></a>