- Headquarters
- Pasching
- Employees
- 201–500
- Founded
- 2012
- Business Model
- B2C
- Website
- tractive.com
- Last Round
- Series AMay 2021
- Rounds
- 3
About
Tractive is an Austrian technology company that develops GPS tracking and health monitoring wearables for dogs and cats. Founded in 2012 in Pasching, Austria, Tractive's collar-attached devices connect to cellular networks in 175+ countries, enabling pet owners to track their animals' real-time location, monitor activity levels, and receive health and wellness insights through a dedicated mobile app. The company is the global market leader in pet GPS tracking, with its subscription-based model providing continuous live location updates, sleep monitoring, and anomaly detection. In 2025, Tractive acquired Whistle from Mars Petcare, further expanding its leadership in the connected pet wearables market.
Summary
Tractive is a Pet Tech company based in Pasching, Austria, founded in 2012. Its most recent funding was a Series A round in May 2021. Investors include Monkfish Equity, Adjacent and Sterling Road.
Tech & App Stack
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Funding History
May 2021
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Funding: Angel through Series A. Amounts, valuations, and investors where available.
Investors
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