Traction Apps
All the tools to run your business
Lagos, Nigeria · Founded 2020
- Headquarters
- Lagos
- Employees
- 51–200
- Founded
- 2020
- Business Model
- B2B
- Website
- tractionapps.co
About
Traction Apps is a Nigeria-based fintech company founded in 2020 by Mayowa Alli and Dolapo Adejuyigbe, both former McKinsey consultants. The platform provides small and medium-sized businesses with an integrated suite of tools including point-of-sale software and terminals, virtual accounts, payment acceptance, merchant wallets, inventory management, customer management, cash advance loans, savings, and bill payments. In August 2023, the company raised a $6 million seed round led by Ventures Platform and Multiply Partners. In October 2025, Traction Apps was acquired by OmniRetail to enhance financial services for trade solutions serving Nigerian MSMEs.
Summary
Traction Apps is a Fintech company based in Lagos, Nigeria, founded in 2020.
Tech & App Stack
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