Who are Too Faced's investors?

Too Faced's investors include General Atlantic, Weston Presidio.

Where is Too Faced headquartered?

Too Faced is headquartered in Irvine, California, United States.

What industry is Too Faced in?

Too Faced operates in E-Commerce.

How many employees does Too Faced have?

Too Faced has 501-1000 employees.

Too Faced

Acquired

Believe In The Power Of Makeup

Irvine, United States · Founded 1998

E-Commerce

Headquarters: Irvine, California
Employees: 501–1000
Founded: 1998
Business Model: B2C

Website: toofaced.com
Last Round: Private EquityJun 2015
Rounds: 2

About

Too Faced is an American cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson with a mission to take the mystery out of makeup through playful, high-performance products. The brand is best known for bestsellers like Better Than Sex Mascara, Born This Way Foundation, and Lip Injection Plumper, and has built a strong following for its fun, feminine aesthetic and chocolate-scented product lines. Too Faced is certified cruelty-free by PETA and was acquired by Estée Lauder Companies in 2016 for approximately $1.45 billion. The brand operates globally through its own e-commerce site, department stores, and beauty retailers including Ulta and Sephora.

Summary

Too Faced is an E-Commerce company based in Irvine, United States, founded in 1998. Its most recent funding was a Private Equity round in Jun 2015. Investors include General Atlantic and Weston Presidio.