Too Faced
AcquiredBelieve In The Power Of Makeup
Irvine, United States · Founded 1998
- Headquarters
- Irvine, California
- Employees
- 501–1000
- Founded
- 1998
- Business Model
- B2C
- Website
- toofaced.com
- Last Round
- Private EquityJun 2015
- Rounds
- 2
- Acquisition Date
- Nov 2016
About
Too Faced is an American cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson with a mission to take the mystery out of makeup through playful, high-performance products. The brand is best known for bestsellers like Better Than Sex Mascara, Born This Way Foundation, and Lip Injection Plumper, and has built a strong following for its fun, feminine aesthetic and chocolate-scented product lines. Too Faced is certified cruelty-free by PETA and was acquired by Estée Lauder Companies in 2016 for approximately $1.45 billion. The brand operates globally through its own e-commerce site, department stores, and beauty retailers including Ulta and Sephora.
Summary
Too Faced is an E-Commerce company based in Irvine, United States, founded in 1998. Its most recent funding was a Private Equity round in Jun 2015. Investors include General Atlantic and Weston Presidio.
Tech & App Stack
3 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
Funding History
Nov 2016
Sign up to see all 3 rounds
Private Equity through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
Similar Companies
American hotel and casino entertainment company operating resorts, casinos, and hospitality exper...
Didi Chuxing is a mobile transportation platform, offering a full range of commuting options to 4...
iHeartMedia reaches American audiences through radio, podcasts, digital audio, social media, and ...
Reliance Retail operates an online and offline retail business in Food & Grocery, Fashion & Lifes...
India's largest e-commerce marketplace offering electronics, fashion, grocery, and more across hu...
Neiman Marcus is an American luxury department store retailer offering designer clothing, shoes, ...
Your company? Embed this profile
Add the live badge to your site — it stays current as your funding data updates.
<a href="https://indexed.vc/companies/too-faced"><img src="https://indexed.vc/api/badge/company/too-faced" alt="Too Faced on Indexed.vc" width="260" height="76" /></a>