Tohakusha

Tohakusha (株式会社灯白社) is a Tokyo-based comprehensive entertainment startup operating across three integrated verticals: promotional marketing, merchandise (merchandising), and content development. In promotions, the company executes large-scale campaigns for global IP titles such as Identity V, coordinating influencer collaborations with creators totaling over 60 million social followers and offline events across Don Quijote's 100+ nationwide stores. In merchandising, it produces and sells licensed goods through pop-up exhibitions at venues including GINZA SIX. In content development, it produces original ASMR audio content and supports multimedia IP expansion — releasing 4–8 titles monthly — with planned large-scale Japan-China-Korea rollouts. Backed by ANRI and NOW Fund, the company raised approximately ¥100 million in 2024 with a team of 45 including contractors, headquartered in Shibuya, Tokyo.