This App Saves Lives (TASL) was a healthcare/safety app that rewarded drivers for keeping their phones down while driving, using brand-sponsored incentives as the 'carrot' approach to reducing distracted driving. Founded by Ryan Frankel and co-founder Nate Wagner, the company aimed to reduce the 3,000+ annual deaths caused by distracted driving in the US. The app partnered with brands to provide rewards to safe drivers. The company shut down in January 2024 after the founder acknowledged the startup prioritized growth too early and struggled to pivot toward business customers. Headquarters were in Pennsylvania.
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