The Trive

The Trive is a South Korean app-based premium car subscription platform that allows consumers to subscribe to imported and luxury vehicles on a monthly basis without long-term ownership commitments. Users can browse available vehicles — including brands such as Mercedes-Benz, BMW, Audi, Bentley, and Porsche — and subscribe through the mobile app. Subscriptions include car maintenance and repair services. The platform targets consumers seeking flexibility in accessing premium imported cars without the financial burden of full ownership. Founded in 2016 by Minsoo Jeon in Seoul, The Trive operates a fully digital, non-face-to-face service covering subscription application, payment, and vehicle delivery.