Tamara Mellon

Tamara Mellon is a direct-to-consumer luxury women's footwear brand founded in 2016 by Tamara Mellon, OBE — the co-founder of Jimmy Choo. The brand was built around a buy-now, wear-now model that eliminates the traditional fashion calendar, delivering new luxury shoes on a faster cycle directly to consumers. Headquartered in Beverly Hills, California, the brand offers premium Italian-crafted heels, boots, and flats at luxury price points while operating primarily through its own e-commerce channel. The company raised significant venture backing from investors including New Enterprise Associates (NEA) and has expanded into brick-and-mortar retail. Tamara Mellon positions itself as the future of luxury fashion: vertically integrated, women-led, and digitally native.