Tally Labs is a Web3 media and technology company that created Jenkins the Valet, a Bored Ape Yacht Club-derived NFT character and IP franchise. The company pioneered community-driven storytelling by allowing NFT holders to license their characters into a collaborative novel through the Writers Room DAO. Tally Labs commercialized the Jenkins IP through book deals, audio experiences, and entertainment partnerships including with CAA and SALT Audio. The company represents an early experiment in decentralized IP ownership and collective content creation in the NFT space.
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May 2022
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