Swayed

Swayed maps and shapes customer journeys in physical hospitality settings. By using guests' device location, behavioral, and transactional data, the Los Angeles company builds real-time intelligence on how people spend time and money during a stay, then automatically sends contextual, personalized touch points to those guests. It delivers that value exclusively through software, so hotels do not install hardware and guests do not download an application. The company has invested in more accurate location-mapping signals, a location score, and machine-learning improvements to segmentation and the timing of guest messages.