Swag Kicks was founded in 2019 in Karachi, Pakistan to bring global sneaker and streetwear culture to price-sensitive consumers through curated recommerce. The company sources, cleans, photographs, and resells pre-owned branded footwear and apparel at accessible price points. Backed by Techstars '22 and SOSV Orbit '21, it raised a $1.2 million seed round in 2023 led by i2i Ventures. Facing Pakistan's macroeconomic crisis, the founders pivoted to commercializing their internal inventory management system as a SaaS product for thrift retailers globally — addressing the unique challenges of one-of-one item cataloguing, pricing, and warehouse workflows. Revenue is now split 50/50 between retail and software.
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