Suri
Award-winning, designed for life.
- Headquarters
- London
- Employees
- 11–50
- Business Model
- B2C
- Website
- trysuri.com
About
SURI is an award-winning sustainable electric toothbrush brand on a mission to radically transform oral care for people and planet. The company creates high-performance, beautifully designed personal care products that combine clinical effectiveness with sustainability-first materials science. SURI's flagship sonic toothbrush features an aluminium body for longevity and easy recycling, plant-based cornstarch brush heads, and castor-oil derived bristles. The company offers a free recycling program for brush heads in the UK and US, and is fully B Corp accredited. Since launching, SURI has sold more than one million toothbrushes and reported revenue of £23.4 million in 2024. The brand has raised nearly £9 million in funding and has won Electric Toothbrush of the Year 2026 from Expert Reviews. SURI operates as a direct-to-consumer brand through its Shopify-powered ecommerce platform, selling globally with localized storefronts.
Summary
Suri is a Retail company based in London, United Kingdom.
Tech & App Stack
17 technologies & apps tracked
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