Specless

Specless (gospecless.com) empowered publishers and advertisers to evolve beyond standard display ad formats and rich media inventory, bringing more valuable advertising experiences to market at scale. Through a proprietary API and creative toolkit called Cascade, Specless separated the specifications of how an ad functions and appears from the creative content itself, letting publishers innovate at their own pace with differentiated ad formats while helping advertisers scale complex creative campaigns across many platforms. The Techstars Chicago 2015 company was based in Chicago with a team in Atlanta, and was later acquired by Gopuff.