Solutions by Text

Solutions by Text (SBT) is the pioneer of FinText, a compliance-first messaging and payments platform purpose-built for the consumer finance industry. The platform enables banks, credit unions, auto lenders, non-bank lenders, and accounts receivable management firms to communicate with customers in real time via SMS, MMS, and Rich Communication Services (RCS), and to collect payments directly within the text channel. SBT handles carrier compliance requirements including provisioned short codes, 10DLC long codes, and TCPA-compliant consent management — the regulatory complexity that has kept many financial services firms from adopting text messaging. Core use cases include loan originations, account servicing, collections, bill payment, and marketing, with customers reporting outcomes like 70%+ kept rates, 400% ROI on texting programs, and 2x payment generation compared to mail and phone. The company was founded in 2008 by brothers Danny and Mike Cantrell, bootstrapped for over a decade, and then raised a $35 million growth round from Edison Partners in 2021. CEO David Baxter joined the same year. In May 2024, the company secured $110 million in new growth financing co-led by Edison Partners and StepStone Group, with a Stifel Venture Bank lending facility. SBT is EBITDA positive and processes 150–200 million messages per month. It is headquartered in Addison, Texas, and operates as a fully remote company.