Sokowatch
B2B e-commerce and distribution for informal African retailers
Nairobi, Kenya · Founded 2013 · $143.5M raised
- Headquarters
- Nairobi
- Employees
- 501–1000
- Founded
- 2013
- Business Model
- Marketplace
- Website
- sokowatch.com
- Total Funding
- $143.5M
- Last Round
- $125.0M Series BMar 2022
- Rounds
- 4
About
Sokowatch (now rebranded as Wasoko) is an Africa-focused B2B e-commerce and distribution platform founded in 2013 that serves informal retail shopkeepers across Kenya, Tanzania, Rwanda, Uganda, Senegal, and Côte d'Ivoire. The platform enables small shop owners to order fast-moving consumer goods via a mobile app and receive same-day doorstep delivery at competitive prices, while also providing embedded financing and business intelligence tools. Sokowatch merged with Egyptian counterpart MaxAB in 2024, creating one of Africa's largest B2B retail platforms.
Summary
Sokowatch is an E-Commerce company based in Nairobi, Kenya, founded in 2013. It has raised $143.5M in total across 4 rounds, most recently a $125.0M Series B round in Mar 2022. Investors include 4DX Ventures, Quona Capital and Tiger Global.
Tech & App Stack
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Funding History
Mar 2022
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Seed through Series B — per-round amounts, valuations, and who invested in each round.
Investors
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