SOELU

SOELU (ソエル) is Japan's largest online fitness platform offering live and on-demand yoga, Pilates, dance, ballet, and strength training classes. Founded in 2014, the platform connects users at home with professional instructors via smartphone, tablet, or PC, streaming over 140 live lessons daily from 5 AM through midnight. With more than 100 certified instructors including internationally based professionals, SOELU offers a Lite and Premium subscription tier enabling real-time pose corrections and personalized coaching. The company has expanded from its online-only roots to operate physical DX fitness studios (women-only, branded Soelu Studio) focused on machine Pilates, with over 28 locations opened. SOELU's technology-driven approach uses interactive video to replicate the accountability of in-person studio sessions, making fitness more accessible and sustainable for busy consumers.