Indonesia's No. 1 Online Beauty Destination
PT Social Bella Indonesia is the parent company behind Sociolla, Indonesia's leading beauty and personal care platform. Founded in 2015 by Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, the company has evolved from a pure e-commerce destination into a full omnichannel beauty ecosystem with over 150 physical stores across Indonesia. Social Bella also operates SOCO, Indonesia's largest online beauty product review community. The platform carries thousands of authentic beauty products across makeup, skincare, haircare, and fragrance from both local and international brands, and has expanded to Vietnam.
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