SleepyCat

SleepyCat is India's pioneering direct-to-consumer sleep innovation company, founded in 2017 by Kabir Siddiq. The company disrupted the traditional mattress market by introducing the mattress-in-a-box format in India, offering science-backed, factory-direct sleep essentials at accessible prices. Its product range spans mattresses (including latex, memory foam, and hybrid variants), pillows, bedding, and furniture, all manufactured in India and delivered directly to consumers across 30,000+ pincodes. SleepyCat operates 40+ physical Sleep Studios and has grown to a ₹100+ crore valuation brand with ambitions to reach ₹500 crore in revenue.