Sidelines

Sidelines provides advertising services through Imprint, a content-based advertising product. According to its company profile, Imprint combines posts created by Sidelines’ network of experts and influencers with a brand’s promotional assets, including images, video, infographics, and social posts, inside a customizable unit that matches its host page. The company says its algorithms target and optimize placements, while the product is designed to give advertisers a less intrusive way to provide relevant content and reach audiences. Its stated specialties include native advertising, contextual ad matching, analytics, advertising experiences, and publisher monetization.