How much funding has ShopKirana raised?

ShopKirana has raised $50.0M in total funding, most recently a Series C round.

Who are ShopKirana's investors?

ShopKirana's investors include Info Edge, Sixth Sense Ventures, Better Capital, AET.

When was ShopKirana founded?

ShopKirana was founded in 2015.

Where is ShopKirana headquartered?

ShopKirana is headquartered in Indore, India.

What industry is ShopKirana in?

ShopKirana operates in E-Commerce.

ShopKirana

Acquired

Empowering Retailers with Technology & Brands

Indore, India · Founded 2015 · $50.0M raised

E-Commerce

Headquarters: Indore
Founded: 2015
Business Model: B2B
Website: shopkirana.com

Total Funding: $50.0M
Last Round: $38.0M Series CJan 2022
Rounds: 3

About

ShopKirana is a B2B commerce company focused on technology and supply chain innovation that empowers India's kirana (mom-and-pop) retailers to compete with modern retail chains. Launched in 2015 as one of India's first FMCG/grocery B2B multi-brand platforms, it partners directly with brands to source products within 48 hours and connects retailers to a network spanning 30+ tier-II cities, over 100,000 stores, and roughly 50 million consumers. The company was acquired by Udaan in July 2025 and has since been rebranded as 'Direct.'

Summary

ShopKirana is an E-Commerce company based in Indore, India, founded in 2015. It has raised $50.0M in total across 3 rounds, most recently a $38.0M Series C round in Jan 2022. Investors include Info Edge, Sixth Sense Ventures and Better Capital.