Seventh Ave

Seventh Avenue is a buy-now-pay-later retail catalog brand operated by Colony Brands, a family-owned company headquartered in Monroe, Wisconsin. The Seventh Avenue catalog was launched in 1982 as part of Colony Brands (originally founded as The Swiss Colony in 1926), expanding into non-food merchandise including home goods, furniture, electronics, clothing, and accessories. Seventh Avenue extends proprietary revolving credit directly to customers — without third-party banks — enabling shoppers with limited or poor credit history to purchase products with low monthly payments. For over 30 years, the catalog has served value-conscious consumers across the United States, reporting purchases to major credit bureaus and positioning itself as a credit-building retail option. The platform operates entirely online at seventhavenue.com alongside a traditional mail-order catalog.