Serve First
Operational intelligence for customer experience
Serve First was founded in 2024, is headquartered in Epping, United Kingdom, lists 1–10 employees, and has $12.6M in recorded funding across 2 rounds.
- Headquarters
- Epping
- Employees
- 1–10
- Founded
- 2024
- Business Model
- B2B
- Website
- servefirst.co.uk
- Total Funding
- $12.6M
- Last Round
- $6.8M Extension RoundApr 2026
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 4 investors for this company. The full record is or through the API.
About
Serve First provides customer experience software for businesses with multiple locations. Its platform brings customer feedback, brand standards, audits, mystery shopping, public reviews, and competitor activity into one operating view. It scores incoming signals, identifies causes, and routes corrective actions to the person who can resolve each issue, tracking the work through completion. The platform serves retail, hospitality, restaurants, healthcare, facilities management, and venues.
Summary
Serve First is a Data & Analytics company based in Epping, United Kingdom, founded in 2024. It lists 1–10 employees. It has raised $12.6M in total across 2 rounds, most recently a $6.8M Extension Round in Apr 2026. Investors include Pembroke VCT, Investment Fund for Scotland and Midlands Engine Investment Fund II.
Tech & App Stack
4 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Apr 2026
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Funding: Series A through Extension Round. Amounts, valuations, and investors where available.
Investors
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