Selfbook

Drive more direct bookings and expand your distribution through AI search

New York, United States · Founded 2018 · $40.0M raised

Headquarters
New York, New York
Employees
11–50
Founded
2018
Business Model
B2B
Total Funding
$40.0M
Last Round
$15.0M Corporate RoundDec 2022
Rounds
3

About

Selfbook provides hotels with embedded booking and payment technology designed to increase direct bookings and improve guest commerce experiences. Its distribution network places private rates in AI-powered search and commonly used consumer apps while also supporting bookings on hotel websites. The platform streamlines checkout, verifies payment details, reduces fraud and chargebacks, and lets hotels retain control over pricing, content, guest data, and the brand journey.

Summary

Selfbook is a Fintech company based in New York, United States, founded in 2018. It has raised $40.0M in total across 3 rounds, most recently a $15.0M Corporate Round round in Dec 2022. Investors include Tiger Global, American Express Ventures and Lachy Groom.

Tech & App Stack

3 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

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Corporate RoundCorporate RoundDec 2022

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Series A through Corporate Round — per-round amounts, valuations, and who invested in each round.

Investors

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