Sarelly
Clean Beauty, Spicy Soul
Mexico City, Mexico · Founded 2021 · $3.0M raised
- Headquarters
- Mexico City
- Employees
- 1–10
- Founded
- 2021
- Business Model
- B2C
- Website
- sarelly.com
- Total Funding
- $3.0M
- Last Round
- $3.0M SeedJul 2025
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
SARELLY is a fast-growing premium beauty and fashion brand from Mexico built for Hispanic Gen Z consumers worldwide. Co-founded in 2021 by influencer and creative director Anna Sarelly — the #1 premium beauty blogger in Mexico with over 5 million followers — and CEO Remi Martini, the brand offers genderless accessories, clean makeup, and fashion items rooted in Mexican identity and culture. SARELLY's product line spans bags and accessories (including its signature Wabi Bum Bag), clean beauty makeup (mascara, lipsticks, eyeshadow palettes), and skincare. The brand is social-media-driven with TikTok as a primary growth channel and ships products from Mexico to the US and globally. Known for bold, culturally-rooted branding under the tagline 'Clean Beauty, Spicy Soul,' SARELLY positions itself as the first choice for the underserved Hispanic Gen Z demographic in the premium beauty market.
Summary
Sarelly is an E-Commerce company based in Mexico City, Mexico, founded in 2021. It has raised $3.0M in total across 1 round, most recently a $3.0M Seed round in Jul 2025. Investors include Wollef Ventures.
Tech & App Stack
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Funding History
Jul 2025
Investors
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