Rootine

Rootine is a direct-to-consumer health and wellness company that offers personalized supplement products rooted in the science of circadian health. The company develops targeted adaptogen drink mixes and personalized multivitamins designed to improve sleep, stress management, and focus by supporting the body's natural 24-hour circadian rhythm. Rootine provides at-home lab tests and integrates with wearable device data to track health outcomes in real time, enabling customers to make data-driven decisions about their supplementation. Products are available individually or in bundles, with a Typeform-based quiz to personalize recommendations.