Roadster
Acquired
The #1 Commerce Platform for Car Buying.
- Headquarters
- San Francisco, California
- Employees
- 51–200
- Business Model
- B2B
- Website
- roadster.com
- Last Round
- Series B
About
Roadster built the leading omnichannel commerce platform for automotive dealers, enabling customers to complete the entire car-buying or leasing process online — including trade-ins, financing, and home delivery. Its Express Storefront product gave dealerships a branded digital retail experience. Founded in 2012, Roadster was acquired by CDK Global in June 2021 for $360 million.