Rita

Ritase (also known as Rita) is Indonesia's largest B2B trucking logistics platform, founded in 2018 by serial entrepreneur Iman Kusnadi and software architect David Samuel. The platform connects enterprise shippers with trucking companies and individual truck owners, offering real-time transport management, digital order processing, route optimization, and load planning through a SaaS system. Ritase serves major FMCG and retail brands including Nestlé, Unilever, Lotte, and Japfa, and facilitates over 40,000 shipments per month. The company also operates Ritase Shop (Ritshop), a marketplace for auto parts and trucks serving its network of small and medium-sized transport partners.