Rentio

Rentio Inc. is a Japanese subscription-based rental e-commerce platform that allows consumers to try cameras, home appliances, and consumer electronics without purchasing them. Founded in March 2015, Rentio offers over 6,720 types of products available for short-term trial rental or ongoing monthly subscription. Users can experience products firsthand before deciding to buy, reducing the risk of buyer's remorse on expensive electronics. The service is used by over 150,000 users monthly and targets Japanese consumers seeking a flexible, low-commitment way to access the latest devices from major manufacturers. Backed by Globis Capital Partners, Rentio is pioneering a new 'try before you buy' consumer behavior in the Japanese electronics market.