Redbaby

Acquired

Beijing, China · Founded 2006

Headquarters
Beijing
Founded
2006
Business Model
B2C
Last Round
Venture RoundJan 2006
Rounds
1
Acquisition Date
Sep 2012

About

Redbaby is a Chinese multi-channel direct marketer of consumer products. Its operating model combines an integrated e-commerce platform with Internet, mail-order, and wireless channels for home shopping, enabling customers to discover and purchase products through multiple remote channels rather than a single storefront. Investor NEA describes Redbaby as China’s largest company of this type and lists it as a private, early-stage consumer and technology portfolio company, with NEA’s first investment occurring in 2006.

Summary

Redbaby is an E-Commerce company based in Beijing, China, founded in 2006. Its most recent funding was a Venture Round round in Jan 2006. Investors include Suning and New Enterprise Associates.

Funding History

AcquisitionSep 2012

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Venture Round through Acquisition — per-round amounts, valuations, and who invested in each round.

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