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REBEL (formerly Rebelstork) is a Toronto-based tech-driven recommerce marketplace for open-box and overstock products, launched in 2020 by CEO Emily Hosie. The platform uses Smart Pricing Technology to analyze real-time market data and automatically price returned and excess inventory from major brands and retailers—initially focused on baby and kids gear, then expanded into home goods and other categories in 2025. Every item is quality-checked before listing, and REBEL operates as a Certified B Corp, diverting over 25 million pounds of products from landfills annually. The company is North America's largest liquidation and returns recommerce marketplace in its category.
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Nov 2024
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