How much funding has Rebel raised?

Rebel has raised $43.0M in total funding, most recently a Series B round.

Who are Rebel's investors?

Rebel's investors include Maveron, MarcyPen.

Where is Rebel headquartered?

Rebel is headquartered in Toronto, Canada.

What industry is Rebel in?

Rebel operates in E-Commerce, Marketplace, Sustainability.

Rebel

Shop Smarter™. Save Big.

Toronto, Canada · Founded 2020 · $43.0M raised

E-Commerce

Marketplace

Sustainability

Headquarters: Toronto
Employees: 11–50
Founded: 2020
Business Model: B2C

Website: fromrebel.com
Total Funding: $43.0M
Last Round: $25.0M Series BNov 2025
Rounds: 2

About

REBEL (formerly Rebelstork) is a Toronto-based tech-driven recommerce marketplace for open-box and overstock products, launched in 2020 by CEO Emily Hosie. The platform uses Smart Pricing Technology to analyze real-time market data and automatically price returned and excess inventory from major brands and retailers—initially focused on baby and kids gear, then expanded into home goods and other categories in 2025. Every item is quality-checked before listing, and REBEL operates as a Certified B Corp, diverting over 25 million pounds of products from landfills annually. The company is North America's largest liquidation and returns recommerce marketplace in its category.

Summary

Rebel is an E-Commerce company based in Toronto, Canada, founded in 2020. It has raised $43.0M in total across 2 rounds, most recently a $25.0M Series B round in Nov 2025. Investors include Maveron and MarcyPen.