Rebel
Shop Smarter™. Save Big.
Toronto, Canada · Founded 2020 · $43.0M raised
- Headquarters
- Toronto
- Employees
- 11–50
- Founded
- 2020
- Business Model
- B2C
- Website
- fromrebel.com
- Total Funding
- $43.0M
- Last Round
- $25.0M Series BNov 2025
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
REBEL (formerly Rebelstork) is a Toronto-based tech-driven recommerce marketplace for open-box and overstock products, launched in 2020 by CEO Emily Hosie. The platform uses Smart Pricing Technology to analyze real-time market data and automatically price returned and excess inventory from major brands and retailers—initially focused on baby and kids gear, then expanded into home goods and other categories in 2025. Every item is quality-checked before listing, and REBEL operates as a Certified B Corp, diverting over 25 million pounds of products from landfills annually. The company is North America's largest liquidation and returns recommerce marketplace in its category.
Summary
Rebel is an E-Commerce company based in Toronto, Canada, founded in 2020. It has raised $43.0M in total across 2 rounds, most recently a $25.0M Series B round in Nov 2025. Investors include Maveron and MarcyPen.
Tech & App Stack
7 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
Nov 2025
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Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
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