Rahasya Fragrances

Rahasya Fragrances is an Indian-inspired fine fragrance brand founded in 2024 by co-founders Sachit Sood, Utkarsh Vijayvargiya, and Sai Pogaru. The brand is on a mission to put Indian-inspired niche perfumery on the global map, creating artistic scents that represent the new India — drawing on art, community, culture, and the modern Indian identity. Rahasya's fragrance collections celebrate Indian heritage and diaspora experiences, with distinct scents such as Rickshaw Rhythms and Chai Addiction. The company is registered and headquartered in Singapore, and operates as a direct-to-consumer luxury brand selling internationally, including at Selfridges in London. The three co-founders initially pooled S$25,000 each (totaling S$75,000) to launch the brand, building it over approximately eight months before public launch. Rahasya aims to build a community that celebrates Indian art, culture, and identity on the global stage through its premium fragrance products.