Pursway
AcquiredHerzliya, Israel · Founded 2005
- Headquarters
- Herzliya
- Founded
- 2005
- Business Model
- B2B
About
Pursway developed a proprietary database mapping relationships between more than 150 million North American consumers by applying machine learning and anti-terrorism technology originally developed by Israeli intelligence. The platform enabled telecommunications, retail, and financial services companies to improve customer acquisition, cross-selling, and retention by identifying real-world social connections within their existing customer databases. Pursway served clients including Sony, Hilton, and American Express before being acquired.
Summary
Pursway is an Analytics company based in Herzliya, Israel, founded in 2005.
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