Purple Metrics
Your best mix is yet to be found
Brazil · Founded 2021
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2B
- Website
- purplemetrics.com.br
About
Purple Metrics is marketing mix modeling software that measures the business impact of branding investments rather than only click-based performance. Founded in 2021, it was built so marketing teams can keep branding in the budget by connecting brand activity to business results with a more scientific methodology. The product centralizes marketing data from branding through performance and has evolved through customer feedback. In 2023 Purple Metrics received a US$1.2 million pre-seed led by Astella, joined the Endeavor Scale-Up Program, and was listed among the 100 Startups to Watch.
Summary
Purple Metrics is an Analytics company based in Brazil, founded in 2021.
Tech & App Stack
2 technologies & apps tracked
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