PureWow

Acquired

Entertainment, Beauty, Food, Fashion, Family & Home

New York, United States · Founded 2010 · $2.5M raised

Headquarters
New York, New York
Employees
51–200
Founded
2010
Business Model
B2C
Total Funding
$2.5M
Last Round
$2.5M SeedSep 2015
Rounds
1
Acquisition Date
Jan 2017

About

PureWow is a digital media company founded in 2010 by Ryan Harwood targeting Upper Millennial and Gen X women with women's lifestyle content spanning beauty, fashion, food, family, wellness, and entertainment. Originally an independent publisher, PureWow was acquired by Gary Vaynerchuk's Gallery Media Group in 2017 and operates as part of that portfolio alongside ONE37pm. The brand reaches over 100 million women across its web, social, and newsletter properties, publishing original editorial content, shopping guides, recipes, travel features, and product reviews. It generates revenue primarily through digital advertising and sponsored content, positioning itself as a premium lifestyle destination for modern women.

Summary

PureWow is an E-Commerce company based in New York, United States, founded in 2010. It has raised $2.5M in total across 1 round, most recently a $2.5M Seed round in Sep 2015. Investors include VaynerMedia, Lerer Hippeau and RSE Ventures.

Tech & App Stack

4 technologies & apps tracked

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Funding History

AcquisitionJan 2017

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Investors

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