PureWow
AcquiredEntertainment, Beauty, Food, Fashion, Family & Home
New York, United States · Founded 2010 · $2.5M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2010
- Business Model
- B2C
- Website
- purewow.com
- Total Funding
- $2.5M
- Last Round
- $2.5M SeedSep 2015
- Rounds
- 1
- Acquisition Date
- Jan 2017
About
PureWow is a digital media company founded in 2010 by Ryan Harwood targeting Upper Millennial and Gen X women with women's lifestyle content spanning beauty, fashion, food, family, wellness, and entertainment. Originally an independent publisher, PureWow was acquired by Gary Vaynerchuk's Gallery Media Group in 2017 and operates as part of that portfolio alongside ONE37pm. The brand reaches over 100 million women across its web, social, and newsletter properties, publishing original editorial content, shopping guides, recipes, travel features, and product reviews. It generates revenue primarily through digital advertising and sponsored content, positioning itself as a premium lifestyle destination for modern women.
Summary
PureWow is an E-Commerce company based in New York, United States, founded in 2010. It has raised $2.5M in total across 1 round, most recently a $2.5M Seed round in Sep 2015. Investors include VaynerMedia, Lerer Hippeau and RSE Ventures.
Tech & App Stack
4 technologies & apps tracked
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Funding History
Jan 2017
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Full funding history, per-round amounts, and investor participation.
Investors
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