Pure Gym

PureGym is one of Europe's largest gym and fitness operators, providing high-quality, low-cost, flexible fitness facilities to over 2.2 million members across more than 680 gyms in the UK, Denmark, Switzerland, and the United States. Founded in 2008, the company operates on a disruptive membership model featuring affordable fees, no fixed-term contracts, and 24/7 access — appealing to a broad demographic from beginners to experienced athletes. PureGym holds the market-leading position in the UK with 410 gyms and expanded into the US in 2024 through the acquisition of 56 Blink Fitness locations in New York and New Jersey.