PUMA

PUMA SE is one of the world's leading sports brands, founded in 1948 in Herzogenaurach, Germany. The company designs, develops, sells, and markets footwear, apparel, and accessories across performance categories including Football, Running and Training, Motorsport, Golf, and Basketball, as well as its Sportstyle collections rooted in sports culture. PUMA is known for its iconic cat logo, the Formstrip design element, and heritage products such as the Suede and Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf, and stichd, distributing products in over 120 countries. The company employs more than 20,000 people and reported currency-adjusted sales of approximately €7.3 billion in 2025.