Puer

PUER is an innovative Indian home care brand redefining clean living through plant-based, toxin-free products. Founded in 2020 and backed by McNROE Consumer Products, PUER creates high-performance home care, personal care, and baby care products — including liquid detergents, fabric conditioners, floor cleaners, antiseptic liquids, and all-purpose cleaners — formulated with biodegradable, natural ingredients that are safe for families, pets, and the planet. The brand was co-founded by Aditya Vikram Daga and Sushant Panda (also co-founders of Brand Nourish) with a vision to bring safe, effective, and sustainable alternatives to conventional home care products that often rely on harsh chemicals. PUER products are dermatologically tested, hypoallergenic, and designed to deliver deep cleaning effectiveness while protecting consumers and the environment. The company sells primarily through its direct-to-consumer e-commerce platform and Amazon India.