Proudly

For melanated babies

Los Angeles, United States · Founded 2022

Headquarters
Los Angeles
Employees
1–10
Founded
2022
Business Model
B2C

About

PROUDLY is a baby care brand co-founded by Gabrielle Union and Dwyane Wade in 2022 in Los Angeles, California, created to serve the specific skin and hair care needs of Black and brown babies. Inspired by the couple's daughter Kaavia, PROUDLY was the first baby care brand to fully commit to formulating products for melanated skin tones, launching with EWG Verified skin care and textured hair care. The brand has since expanded into baby apparel, including a 2025 collection sold exclusively through JCPenney.

Summary

Proudly is an E-Commerce company based in Los Angeles, United States, founded in 2022.

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