PMPM

PMPM (Pour le Monde, Pour le Monde) is a Chinese direct-to-consumer skincare brand under SHIN Corporation that discovers rare and unique ingredients from global exploration to formulate effective skincare solutions for different skin types. Founded in 2020 by former P&G and Google executives, PMPM sells across major Chinese e-commerce platforms including Alibaba's TMall, JD.com, TikTok, and Kuaishou, as well as high-end beauty retailers. The brand achieved approximately $100 million in e-commerce sales within its first year, establishing itself as one of China's most representative DTC beauty brands.