PlayMaker

PlayMaker is an AI-powered sports sponsorship and activation management platform built for rights holders, brands, leagues, venues, and agencies. Founded in 2024 and launched in January 2025, PlayMaker centralizes the entire sponsorship lifecycle — from inventory and deal creation to activation tracking, deliverable management, contract administration, and ROI reporting — in a single platform. Its AI optimization engine helps partnership managers build smarter sponsorship proposals, surface upcoming deliverables, and prove measurable value to sponsors. Customers include sports teams such as San Diego Wave FC, Austin FC, and Mercury13, with integrations into Salesforce, Asana, QuickBooks, and Digideck. The platform is co-founded by CEO Hannah Sorkin and CTO Sameer Mehra.